Rugby Football Union chief executive Steve Brown claims the "exceptional" demand for tickets to the Test between England and New Zealand this year justifies a significant increase in prices.
The most expensive seats for the eagerly anticipated clash between Eddie Jones' side and the All Blacks at Twickenham in November will cost £195.
But a disappointing Six Nations campaign, in which England finished fifth, does not appear to have dampened enthusiasm for the meeting between two of the world's best teams, with the RFU pricing the spectacle accordingly.
"It's the blockbuster, we haven't played them for four years and the demand is exceptional," said Brown.
"It is still a significant game. We are not number two [in the world] at the moment, but we are not far off and it is an opportunity to get back there.
"A continuously winning England drives demands, but there is something special about the games here. There are only six or seven big games a year.
"It has become a big event, an all-day event that people enjoy. People are here for the spectacle and to see England play. But they are also seeing a very high standard of rugby."
The RFU last month offered its backing to Jones, who signed a contract extension in January before overseeing England's underwhelming attempt to win a third successive Six Nations crown.
And Brown has reiterated that endorsement.
"We're reassured the plans he has in place are robust and we're confident they will take us to a good place in 2019," said the chief executive.
"History tells us that that [finishing fifth] is not the norm for England."
Jones' new deal included a remit to assist in the process of identifying his successor, with Brown expecting an elite calibre of candidates to contend for the position.
"The long list will get short fairly quickly, I'd imagine," he said.
"There are not 25 people out there who could take that job."
|Garitano in, Canales out at Real Sociedad|
|Caparros accepts new role at Sevilla|
|Pliskova downed by Larsson after drawing Serena in Paris|
|They´re using the anthem as fake patriotism - Warriors coach Kerr critical of NFL|
|Lyon win record fifth Women´s Champions League title|
|French Open 2018: Doing the unthinkable - the men most likely to topple Nadal|
|French Open 2018: How can Rafael Nadal be stopped?|
|Steve Smith named as marquee player for Global T20 Canada|
|Can Emre play? Yes he Can... and so can Milner|
|Liverpool working to help fans after flight cancellations|
|Abbas and Hasan torment sorry England|
|Xavi ´thrilled´ to sign two-year Al Sadd extension|
|Holtby extends Hamburg contract despite relegation|
|Nadal begins French Open defence against Dolgopolov|
|Serena drawn to play Pliskova in French Open first round|
|FA condemns assault of match official|
|Bologna confirm Donadoni departure|
|Yates lead halved in Giro d´Italia|
|Connacht turn to Friend|
|Scotland lose injured Dunbar for June tour|
|Spalletti in ´no rush´ to sign new Inter deal|
|Ricciardo and Red Bull dominate Monaco practice|
|Mauricio Pochettino signs new deal with Tottenham|
|Pochettino signs new deal with Tottenham|
|Istanbul to host 2020 Champions League final|
|Williams sisters given French Open wildcard|
|President Donald Trump praises NFL´s anthem stance|
|Buffon in consideration for Italy call, says Mancini|
|Roberts injured in Broncos win against Eels|
|Atletico complete move for Villarreal star Rodri|
|Ozil, Gundogan not playing politics, says Low|
|Valencia complete permanent Kondogbia signing|
|Fairytale ending could be in the script, says World Cup-bound Vardy|
|Milwaukee police apologise to Bucks´ Brown over tasering|
|Television, crosswords and Nintendo - Koscielny´s remedy to World Cup heartache|
|World Cup not an audition for Barca or Madrid, says Germany star Werner|
|Neck injury rules Kohli out of Surrey stint|
|Nine LaLiga titles and 674 club games under nine managers - Iniesta in Opta numbers|
|49ers Enterprises takes stake in Leeds United|
|Manchester United should sell Pogba if he´s unhappy - Scholes|
|Andres Iniesta´s nine LaLiga triumphs with Barcelona|
|Andres Iniesta: The footballers´ footballer|
|Real Madrid v Liverpool: Salah has foundations in place for Ballon d´Or challenge|
|Iniesta´s Vissel Kobe move confirmed|
|Low upbeat over Neuer´s World Cup hopes|
|´No secrets´ in playoffs, says Celtics rookie Tatum|
|Real Madrid v Liverpool: Salah takes his chances better than Ronaldo - Opta|
|Cubs, Yankees find very different ways to lose|
|Cole hoping to see Rooney in MLS amid DC United links|
|LeBron feeling worn down following Cavs loss|
|Rahm enjoys ´traditional golf courses´|
|Upbeat Spieth eyeing first win of 2018|
|Ovechkin leads Capitals into Stanley Cup Finals|
|Federer: Serena may be the greatest of all-time|
|Copa Libertadores Review: Gremio top group, River and Flamengo draw|
|Celtics rebound with key game-five win over Cavs|
|Warriors duo Thompson, Iguodala questionable for game five|
|Suarez: Iniesta hard to replace at Barcelona|
|Slipper suspended after positive cocaine test|
|Cardinals´ Ozuna absent from line-up because he overslept|
|Ancelotti a ´real coup´ for Napoli as Insigne thanks Sarri|
|Johnston ´amazed´ to see Liverpool in Champions League final|
|Fearless Loftus-Cheek embraces England pressure|
|Butland shocked by Hart absence|
|It´s a football club – Klopp on choosing Liverpool over Man United|
|Emery appointed after secret vote, says Arsenal chief|
|Klopp used Sevilla loss to inspire European title tilt - Henderson|
|Lineker, Stoichkov, Zico - the stars who blazed a J-League trail for Iniesta|
|Golf not fame drives McIlroy|
|De Villiers tributes led by Du Plessis, Kallis and Tendulkar|